The BC Salvation Army Anti-Human Trafficking Programs participate in advisory councils and working groups for awareness and research projects throughout Canada with varying agencies. Additionally, The Salvation Army has launched two main campaigns throughout the province aimed at raising awareness on the issue, and providing individuals with a meaningful way to support our programming.
Sparkle of Hope Campaign
A Sparkle of Hope is a campaign to raise funds and awareness on the issue of human trafficking in British Columbia. The image of a crown with jewels represents that each woman and girl we serve and provide rehabilitative services for is a jewel in His crown, a gem to be valued and cherished.
A Sparkle of Hope is a unique fashion pin designed to raise awareness for the issue of human trafficking and raise funds to rescue, counsel and rehabilitate victims. Net proceeds from the sale of each fashion pin and other fundraising activities will help The Salvation Army expand and create programs to rehabilitate women trapped in the sex trade. To purchase a pin, please click here.
I Deserve Freedom Campaign
The ‘I Deserve Freedom’ campaign focuses on the human epidemic of trafficked youth for sexual services. As appalling as these statistics are, it remains relatively unknown that the majority of victims are between 18 and 24, with the average age of entry into sexual exploitation in Canada between 12-14 years old. There is an estimated 1.2 million children under the age of 18 trafficked annually on a global level. Slavery or ‘forced labour’ generates an estimated US$ 31.6 billion in annual global profits.
